FENDI Launches Kids S/S 2011 Collection at Pitti Immagine Bimbo Trade Show

FENDI debuts at Pitti Immagine Bimbo with natural and simple elegance in the poetic universe of children, with a very special inspiration and in whispered tones. It's a return to Made in Italy, to research, to top quality.

And for this special event FENDI has chosen a special partner: Simonetta. And all the best in the Maison's DNA assumes new meaning. The collections presented at Pitti Immagine Bimbo 71 brings new, strong strength of purpose expressed through a delicate style.

This is a savoir-faire that's never last-minute, that comes from generations of real know-how and true passion. It's a perfect layering of shared values: first, a profound sense of craftsmanship and great respect for the Italian sartorial tradition.

Today FENDI, with Simonetta, looks even farther ahead, with the curious eyes of a child. Check out FENDI on the catwalk at Pitti Immagine Bimbo...

FENDI -for Little Girls: Buoyant, Natural, Dream-like Tradition and know-how blend in a magic mix of elegance and cutting edge. Special, sweet interpretations, like soft music.

FENDI for Little Boys: Feisty, Ironic, Stylish. It's a casual chic expressed in the most modern forms but unique in the details that hark back to a vaguely retro moment. Unusual, dynamic, and very now.
 
FENDI for Newborn: A Microcosm of Feelings. That is: the unique sweetness of hand-made. The value of Italianness and its notable capacity for distinction. In the newborn to age 2 collection, several elements common to the Junior collections appear, the details and embroideries seem to be
miniaturized and softened in color and shape.