Replay&Sons Spring/Summer 2011 Collection at Pitti Immagine Bimbo

At Pitti Immagine Bimbo, Replay&Sons launched their Spring Summer 2011 Collection - Dreaming of catching a colorful check butterfly.

The Spring Summer 2011 collection is designed for true free spirits, for joyful, carefree kids who love playing outdoors and are always on the lookout for a new adventure to dive into. Their lively imagination carries them off into fantastic worlds where they can be just what they want to be: boys can whizz around before the crowd on their motorbike or surfboard, in their comfy gear pinched from dad's wardrobe, faded by the sun and the sea air; girls can be little dancers with a bohemian air, stretched out on a colorful picnic cloth creating fabulous pictures, with the explosions of color splashing out onto dresses and tops.

Replay&Sons for Boys

 The leader of his group of friends, by admiration rather than imposition; wily and mischievous, determined to stand out from the crowd. What he loves best is playing out in the open, running free, getting his clothes dirty as he rolls around in the grass and jumps in the puddles left behind by a rainstorm. His clothes are faded by the sunshine, worn and patched up with colorful pieces of fabric. Freedom of movement is essential for kids who daydream of being adventurous explorers, of heroes out to help others.

Strong, striking fabric treatments give a contemporary look to the collection, with the accent on spray and faded t-shirts with macro stripes and tie-dye effects and stone-wash look sponged effects for the polo shirts. The color range boasts a wealth of bright, rainbow colors, especially yellow, red, orange, green and blue. The patterns are based on an animal theme, turning the creatures into oddly cool cartoon characters.


Replay&Sons for Girls
Bright and cheerful like the most colourful of butterflies, the Replay&Sons girl has grown up free to express her personality and play out her dreams, with no limits and non constrictions; rummaging freely among the clothes her mother wore as a girl, tucked away in the attic, she creates delightfully imaginative looks and bold combinations, mixing checks with floral patterns and turning them into bang-up-to-date outfits, with a naïf, fairytale-like approach that has no pretence to mimic or emulate.

A wide variety of innovative fabric treatments are featured here: stamp prints on tops and sweatshirts, flat studs and embroidery, while the design of the items is decidedly original: polo shirts decorated with ruffles and frills, dresses made up of flounces in different patterns, with checks alternating with romantic flowers, and crossover effects evident in unusual details such as the inside of the hoods and the checked inside of the t-shirts.