Ouef New York is launching its fall/winter 2010 collection of beautifully hand-knit children's clothes, which is their 6th collection produced in Bolivia by self-managed communities of indigenous people.
Oeuf started working in Bolivia in 2004 where their knits were produced by 4 artisans. With Oeuf's growing success, the collection now supports 190 (almost all female) knitters. In line with fair trade principles, Oeuf pays its artisans a living wage which enables them to afford health care and education for their children. Oeuf's collection is made from 100% alpaca wool, providing much needed income for local farmers as well as showcasing a renewable and luxurious natural material.
"Visiting our partners in Bolivia, we have seen the incredible difference Oeuf has made to people's lives," said Sophie Demenge, designer and co-founder of Oeuf. "Working in Bolivia has given us the ability to make beautiful products which kids love because they are fun and soft to the touch and parents adore because they are stylish and support communities in less developed parts of the world."
Since 2003, Oeuf has been known for its modern take on nursery furniture and handknit clothes and accessories. Oeuf (which means "egg" in French) is about simple, clean design without compromising on quality, safety and environmental/social impact.
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